[rep-yuh-tey-shuh n] [mahr-ki-ting] (noun & verb)
According to Wikipedia, reputation marketing is defined as “The reputation marketing field has evolved from the marriage of the fields of reputation management and brand marketing. In the socially connected world of the new millennium a brand’s reputation is vetted online nearly in real-time by consumers leaving online reviews and citing experiences on social media websites.”
It has evolved to become the joining of distinctly different internet marketing disciplines (reputation monitoring + reputation management + brand marketing + social media marketing + video marketing) in concert to systematically build, monitor and promote a company’s reputation online.
Reputation Marketing = reputation monitoring + reputation management + social media marketing + video marketing = reputation marketing
Does a Negative Reputation or No Reputation Damage Your Brand, or Impact Your Sales?
According to a 2015 national research study, 95% of consumers research companies and products online before making a purchase. If your company has no reputation, or worse yet a negative reputation, each prospect will bypass your brand in favor of one with a better reputation online. You can consider that prospect lost forever.
With all other factors being equal, who would you rather purchase from?
A.) A company that has numerous 5 star reviews and raving fans?
– OR –
B.) A company with only a few reviews, no reviews or worse a negative reputation?
We all know the answer. Your online reputation matters because it’s the single most influential factor in whether a new prospect will select your company or your competitor.
What Our Customers Are Saying
Don’t just take it from us, let our customers do the talking!